Judging from appearances, few would have expected pastor Joseph Prince to lead a thriving TV ministry in the United States. He isn’t American, and he suffered from a stutter as a young man.
Yet his program, Destined to Reign, has spread like wildfire across television networks since 2007 when it was first broadcast in the U.S. from Prince’s church on the tiny island of Singapore. Today the broadcasts reach millions of viewers, airing daily on Trinity Broadcasting Network and weekdays on ABC Family Channel, Daystar Television Network, Christian Television Network and Cornerstone TeleVision Network. It also airs on secular television in several major U.S. cities on weekday mornings.
Prince, 47, attributes his sudden popularity to neither charisma nor marketing savvy. He says it’s a testament to his signature message, which he calls “the gospel of grace.”
“There really isn’t any formula,” he says. “Everything about the television ministry has been really effortless. It is Jesus that is opening all the right doors for this ministry to grow. It is His hand at work, and I don’t take any credit for it.”
Who is this man? Where did he come from? What is his agenda?
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